User experience: How to succeed with your application.
Involving user experience is integral to the success of an ERP or SaaS solution. As an organization, you can learn about user's needs and thought processes by observing how they perform tasks, interact with a product, or use other data-driven strategies. During this presentation, we will share the best practices of user experience, where decisions are tailored by research and insights.
Presentation takeaways
- Understanding what makes a solution/application challenging to use;
- Utilizing user research to overcome these obstacles
- Using analytics, focus groups and interviews to better understand the product
Whether the end users are customers or internal resources, the user experience has a real impact on the overall customer experience; and can allow your organization to gain a real competitive advantage.